OBJECTIVE /
Envision a conference on any chosen topic and use experimental typography for the overall design. Develop a variety of conference materials such as a takeaway catalog on the topic, a mailer and a two-sided poster.

APPROACH /
Urban and suburban sprawl in America is an epidemic that affects the way America’s neighborhoods, cities, and towns are built. This is partly characterized by the increase in traffic, long distance between work and home, inefficient public transportation as well as others. With this in mind, I created the New Urbanism Symposium which creates awareness on the matter by highlighting the negative effects of sprawl.

The design direction for the symposium uses bold and bright blocks of color and type moving through the pages as if they were encroaching on the layouts. It contains a number of  overwhelming aerial shots of sprawling neighborhoods, detailed information graphics, and statistics to explain sprawl’s adverse effects on our health, public transportation, wildlife, economy and overall well-being.