Date Fall 2010
Photography Misha Averyaskin
Select an existing brand that would not be associated with decor or kitchenware and extend it into the home category. Create a packaging line of five household appliances that embody the chosen brand and would cater to its existing audience.
Started In 1847, Lambretta is popularly known as the Italian line of scooters originally manufactured in Milan by Fernando Innocenti. This Lambretta Veloce line I created features a collection of five streamlined appliances that are designed with the same precision and style as the classic Italian scooters. Named “Veloce”, which in Italian, means “speed,” refers to the power of the appliances and serves as a nod to the motorbikes. These five sleek and modern additions to your home are not just made to stand out but are built to last, performing with exceptional quality and efficiency.