Date Winter 2010-Present
Create the brand identity for East End Music, a website that caters to promoting dance music, namely house and techno within the Asian region. Develop their online presence and the assets used for their website.
Working closely with the founder, I developed the brand identity and naming for the East End. The name itself serves to highlight its focus on the music from its core countries within the eastern Asian region: Thailand, Japan, Indonesia, China, Philippines, Hong Kong, Singapore, Korea, Malaysia, Vietnam and Taiwan. The brandmark represents the idea of convergence, like two arrows pointing to each other, as the website serves as a portal for artists in Asia to connect and collaborate with each other. Also, the form of the brandmark is inspired by Chinese chops, serving as a way of making a mark within dance music in the area.
In addition, I have also created templates for the assets used in the website as well as online marketing materials for various events and podcast shows.