The challenge was to envision a symposium on any chosen topic and use experimental typography to drive its overall design. The task was to develop a variety of materials to support the conference such as a mailer and a two-sided poster, and a multi-page book on the topic.
Urban and suburban sprawl in America is an epidemic that affects the way America’s neighborhoods, cities, and towns are built. This results in the increase in traffic, negative quality of life, and loss of wildlife among others. With this in mind, the symposium was envisioned to create awareness on the matter by highlighting the negative effects of sprawl.