The challenge was to redesign the packaging for a deli meat line and food products for either an existing company or a fictional one. The task was to rebrand their existing identity and strengthen the brand equity through the overall look, spanning a variety of products. The final deliverables were a cohesive system ranging from meat packs, oils, spices and condiments, to take-out containers.
Dittmer’s Gourmet Meats & Wurst-Haus, a traditional family-owned German butcher shop and delicatessen, has been serving the Bay area since their debut in 1978. Taking pride in their award-winning meats, freshly made sausages and homemade specialty items, the redesign embraces their German heritage while elevating the brand to match their moderately high price range.